Work
Transfforming Perfomance:
One Client at a Time
  • Description: Clients often come with fixed ideas about how their problems can be solved. But just as often those fixed ideas aren’t the only approach. They might not even be the best approach. Tthe goal of this promo was simply to show that Leaning Solutions at NewYork-Presbyterian wants our clients to see that there are other approaches – other options – to consider. By being open, the unexpected is suddenly possible.
    In 2018 this project received GDUSA American Inhouse Design Awards.
  • Client: NewYork-Presbyterian, Talent Development
  • My Role: Original Concept and Creative Direction, Design, Animation and Motion Graphics
  • GDUSA Award Page: contests.gdusa.com